Yesterday I was out doing some Christmas shopping and Wal-Mart was one of my stops. On my way out of the store I checked out the LEGO aisle. There were lots of sets in the $30+ prices range on the shelves but nothing in the sub-$30 range.
I don’t understand why LEGO continues to ignore a market segment which there is obviously demand for. Particularly in this weak economy. I stopped by Toys-R-Us later in the day and while the situation wasn’t as dire as the Wal-Mart I visited, there was much less selection of the lower priced sets and lots and lots of stock of the expensive sets. One pleasant surprise to see was a 9v Train (the RC Cargo Train) on the shelf in a retail store. Been a while since I have seen that.